Last week, the Low Tide Private Lending team attended a short-term rental networking event in Savannah, hosted by Southern Grace Stays inside one of their beautifully designed STR properties. It was a great night of connecting with investors and digging into current trends shaping the short-term rental space.
Here are some of the key takeaways for investors looking to get into—or scale within—the STR market:
? The STR Market Is Big—and Still Growing
The U.S. short-term rental market is now valued at over $72 billion, and demand continues to climb. In 2024 alone, bookings rose 7%, surpassing pre-pandemic levels. If you’re wondering whether STRs are still a viable investment, the data says yes.
⏳ Booking Behavior Is Changing
One trend to watch: guests are booking closer to their travel dates. Short-lead and last-minute bookings are becoming the norm. Investors need to be ready with strong calendar management, dynamic pricing, and systems in place to handle fast turnarounds.
?️ Professional Hosts Are Leading the Market
Gone are the days of STRs being a side hustle. The space is increasingly dominated by professional operators who bring strong systems, hospitality standards, and optimized property setups. This makes market knowledge and intentional design more important than ever.
? Location Still Reigns Supreme
The best-performing STRs are in walkable, safe neighborhoods with access to shops, restaurants, and local attractions. Think about cities and towns with either year-round or seasonal tourism appeal. Bonus points for listings with outdoor features like fire pits, patios, or fenced yards—these tend to book more frequently.
? Don’t Forget the Numbers
A few key costs often get overlooked:
- Taxes (local occupancy taxes can eat into margins)
- Insurance (STRs require specialty coverage)
- HOA dues (if applicable)
- Utilities & cleaning fees (these add up fast)
And above all, make sure short-term rentals are allowed in the area. STR legality can vary dramatically by city, county, and even neighborhood. Always verify zoning and permitting requirements before you buy.
? How Low Tide Can Help
At Low Tide Private Lending, we help STR investors secure short-term financing to get in the door—whether that’s for a purchase-only deal, a light renovation, or simply as a bridge loan while you line up your long-term financing.
We know speed and flexibility are key when competing for in-demand STR properties. Our lending approach is built for experienced investors who move quickly and make smart, informed decisions.
Got a deal in the works?
? Reach out—we’d love to run your numbers and help you close fast.
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